In 1897 a small band of Victorian gentlemen raced their bicycles over 120 miles of gravel between Beverley and Perth. Every October riders retrace parts of that route on classic bikes while riding the Beverley Heroic. We have produced a suitably vintage identity and supporting illustrations for the event in each of its three years. The identity is applied to promotional posters, online, ride maps and merchandise.
“M3 Design’s work blows us away every time, always taking the brand in new directions.”
BEVERLEY EVENT ORGANISER
The ride is part of a weekend festival of exhibitions, films and events which bring this small farming community together. The participant numbers have grown in each of the three years, despite a tiny marketing budget.