Curtin International Course Guide
Working with Curtin’s international marketing team we created a unique theme for each year’s course guide. Curtin’s international marketing is not heavily supported by press or TV advertising, so there is an onus placed upon printed books being put in the hands of prospective students and their parents Each theme included the development of visual concepts, photographic art direction and styling, and creative copywriting.
Curtin is Western Australia’s most successful university in terms of enrolling international students. In a highly competitive market Curtin’s course guides play a key role in driving student numbers in the right direction; up. Student numbers continued to rise strongly through the decade in which we were involved, with the guides winning a string of awards for design effectiveness.