Curtin University Course Guides
Working with Curtin’s inhouse marketing team we created a unique theme for each year’s course guides for local students. This involved developing concepts, photographic art direction, and creative copywriting. Student numbers grew strongly throughout our decade working on the guides which were a cornerstone of Curtin’s recruitment strategy.
“The concept from the beginning was fabulous, and we’ve received so much positive feedback on this. The prompt turn around time on changes was amazing…”
CURTIN’S MARKETING COMMS MANAGER
Curtin is Western Australia’s largest university with campuses in Perth, Sydney, Singapore and Sarawak. In a highly competitve market their course guides play a key role in driving student numbers upward. In an online world the university sector still relies on printed solutions because as a cost effective way of marketing to students and parents alike. And because a university education is now a signifcant investment a tangible book helps create legitimacy for their offering.