The MRA, who manage Perth’s landmark Elizabeth Quay development, asked us to design a fold out brochure and map which was distributed free to the 35,000 visitors on its opening night in January. The brochure featured a user friendly illustrated map supported by icons to promote the numerous events which run at the Quay. The graphic language was then applied to signage, interpretive maps and promotional literature through the following year.
“Thank you immensely for your hard work, perseverance and inspiration. it has been a pleasure working with M3”
MARKETING MANAGER, ELIZABETH QUAY
Elizabeth Quay is a waterfront development that links the city’s CBD with the Swan River foreshore for the first time in decades. As one of the state’s largest public infrastructure projects the development was launched to great fanfare and media scrutiny in January 2016. The development has been a success story, attracting four times more visitors this year than had been projected.