Swan River Community Markets
The MRA asked us to create an identity for these weekly markets that reflected the quality vendors that the markets attracted while also representing the river front location. The chosen identity used hand drawn typography, illustration and smart copywriting to create a memorable look for the markets. The identity was applied to signage, social media and print media.
The markets were conceived during the construction phase of Perth’s Elizabeth Quay development as a way of enlivening the river front while works were underway. Through a diverse range of stalls in a beautiful riverside setting the markets brought increased customer traffic to the permanent vendors on site. The markets were successful enough to be given an extended run prior to the opening of Elizabeth Quay.